Date PostedDecember 11, 2018

Diageo’s Anti-Underage Drinking Program Goes Around Australia

Diageo Australia has taken its successful education project The Smashed Project back to the ACT and introduced it to Victoria.

The project is a theatre-in-education project that attempts to address the dangers of underage drinking and reducing alcohol-related harm to young people.

Using interactive dramatisation and workshops, the global project aims to appeal to young audiences.

According to its Managing Director David Smith, Diageo’s stand is clear, supporting a positive drinking culture among adults and reducing alcohol harm in the community through Diageo in Society Strategy.

Read more about the company’s approach at

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Peter Cutforth is a Director at Urban E-Learning, a global elearning, OH&S training, and web strategy firm based in Little Edward St. Spring Hill, Brisbane, Australia. Urban E-Learning provides compliance related online , Distance and Face-to-Face training products in the construction, hospitality and heavy vehicle transport sectors, to name a few. Examples include the White Card Construction induction course and the RSA - Responsible Service of Alcohol course. Peter's interests extend to training, safety and compliance, online marketing, and Mobile Apps.

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