Diageo Australia has taken its successful education project The Smashed Project back to the ACT and introduced it to Victoria.
The project is a theatre-in-education project that attempts to address the dangers of underage drinking and reducing alcohol-related harm to young people.
Using interactive dramatisation and workshops, the global project aims to appeal to young audiences.
According to its Managing Director David Smith, Diageo’s stand is clear, supporting a positive drinking culture among adults and reducing alcohol harm in the community through Diageo in Society Strategy.
Read more about the company’s approach at https://www.theshout.com.au/news/diageo-continues-its-smashed-project-program/