Date PostedMay 20, 2018

Consumers Prefer Low Strength Alcohol

We may actually be changing the way we view alcohol depending on the label, a study suggests.

According to the study drinks labelled as lower strength encourage people to drink more.

In the UK where excessive drinking is a major problem, regulations on how low alcohol drinks may be described are going to expire at the end of 2018 and the government is now looking for the best way to communicate information to the public, including using alternative terminology and reviewing strength limits.

The study mentioned was conducted by the Behaviour and Health Research Unit at the University of Cambridge and the Centre for Addictive Behaviours Research at London South Bank University. The aim was to examine the impact of labeling alcohol products as lower in strength.


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Peter Cutforth is a Director at Urban E-Learning, a global elearning, OH&S training, and web strategy firm based in Little Edward St. Spring Hill, Brisbane, Australia. Urban E-Learning provides compliance related online , Distance and Face-to-Face training products in the construction, hospitality and heavy vehicle transport sectors, to name a few. Examples include the White Card Construction induction course and the RSA - Responsible Service of Alcohol course. Peter's interests extend to training, safety and compliance, online marketing, and Mobile Apps.

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