Date PostedApril 16, 2018

Coke is Launching First Alcoholic Drink in Japan

While Coca-Cola may be the most well known soft-drink brand in the world, the giant is trying it’s hand at the alcoholic beverage industry for the first time.

The famous soft-drink producer is launching Chu-Hi, an alcoholic drink made with shochu in Japan. While the company did own a wine subsidiary briefly in the eighties, this is a first for the drinks company.

The Chu-Hi is considered a low alcohol beverage but it could be just a start for the giant, and if successful, it may branch into other alcoholic beverages.

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Peter Cutforth is a Director at Urban E-Learning, a global elearning, OH&S training, and web strategy firm based in Little Edward St. Spring Hill, Brisbane, Australia. Urban E-Learning provides compliance related online , Distance and Face-to-Face training products in the construction, hospitality and heavy vehicle transport sectors, to name a few. Examples include the White Card Construction induction course and the RSA - Responsible Service of Alcohol course. Peter's interests extend to training, safety and compliance, online marketing, and Mobile Apps.

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