Date PostedMarch 27, 2017

Bars Unconventional Drink Driving Message

A bar in Toronto has taken a different approach to the drink driving message hoping it will have a massive impact.

The whisky bar, The Emmet Ray introduced special coasters over the St Patrick’s Day weekend, made from the bodies of crashed cars. The coasters have a reminder printed on them and a URL linking drinkers to a free app with alternative transport methods.

Material from cars involved in crashes, obtained from an autobody shop in Toronto has been recycled into the coasters, designed by Arrive Alive, to raise awareness about the risks of driving while under the influence of alcohol and/or drugs.

The Program director Michael Stewart said the campaign’s goal was to spark conversations.

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Peter Cutforth is a Director at Urban E-Learning, a global elearning, OH&S training, and web strategy firm based in Little Edward St. Spring Hill, Brisbane, Australia. Urban E-Learning provides compliance related online , Distance and Face-to-Face training products in the construction, hospitality and heavy vehicle transport sectors, to name a few. Examples include the White Card Construction induction course and the RSA - Responsible Service of Alcohol course. Peter's interests extend to training, safety and compliance, online marketing, and Mobile Apps.

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