Date PostedJune 17, 2015

Diageo to Expand Brand Beyond Alcohol



Adam Ballesty Diageo’s marketing and innovation director says the brand is looking at ways it can expand its brand beyond alcoholic products.

The group is responsible for some of the most popular alcoholic products on the market.

The brand is also re-looking its marketing approach after recognising the importance of consulting the people that are actually customers.

Read more here.

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Peter Cutforth is a Director at Urban E-Learning, a global elearning, OH&S training, and web strategy firm based in Little Edward St. Spring Hill, Brisbane, Australia. Urban E-Learning provides compliance related online , Distance and Face-to-Face training products in the construction, hospitality and heavy vehicle transport sectors, to name a few. Examples include the White Card Construction induction course and the RSA - Responsible Service of Alcohol course. Peter's interests extend to training, safety and compliance, online marketing, and Mobile Apps.

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