One of the most important aspects of the job, especially in hospitality is knowing what your patrons want. In a bar, restaurant, pub or club that will involve serving alcohol and you’re probably well aware of what spirits your patrons want, so ever wondered what the most popular spirits are around the world?
According to global data and analysis company The IWSR, South Korean Soju brand Jinro is the most popular spirit in the world.
Jinro sold almost 76m nine-litre cases last year which was 44m more than the second-placed brand Ruang Khao.
Thai Rum Ruang Khao increased its sales by 1.8 per cent to 31.7m cases making it the second most popular spirit while Indian whisky, Officer’s Choice, dropped by 2.5 per cent to 31.5m cases to third place. Find out more https://www.theshout.com.au/news/the-worlds-biggest-selling-spirits-brands-revealed/