Date PostedMay 5, 2016

Bacardi-Martini Australia (BMA) officially Launched

With Bacardi Martini Australia becoming a 100 per cent owned, standalone subsidiary of the global Bacardi company, there are little changes for consumers but quite a few changes behind the scenes. bacardi martini 1

Most of the changes revolve around developing a culture that adds value to consumers and trade partners and one that develops the sense of team.

The Bacardi Legacy Cocktail Competition will continue to engage bartenders and the company says their focus on premium cocktail brands will also remain.

The managing director said the company would continue to concentrate on strengthening its 3 core trademarks, namely Bacardi, Grey Goose and Bombay Sapphire.


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Peter Cutforth is a Director at Urban E-Learning, a global elearning, OH&S training, and web strategy firm based in Little Edward St. Spring Hill, Brisbane, Australia. Urban E-Learning provides compliance related online , Distance and Face-to-Face training products in the construction, hospitality and heavy vehicle transport sectors, to name a few. Examples include the White Card Construction induction course and the RSA - Responsible Service of Alcohol course. Peter's interests extend to training, safety and compliance, online marketing, and Mobile Apps.

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