According to Roy Morgan research, beer drinking in Australia is continuing to decline.
The data highlights that beer is a somewhat seasonal drink. Consumption of beer peaks in summer but in winter consumption is lower.
The research showed that over the last decade the average proportion of Australians drinking beer during the July-September quarter is 37.6 per cent, compared with a long-term average of 43 per cent for the January-March quarter.
This is understandable given that people tend to opt for more warming drinks in winter such as wine and in summer they opt for more refreshing brews.